Kleenex New Zealand has partnered with New World, one of Kimberly-Clark’s largest customers in New Zealand, to launch the national consumer promotion Little Kitchen, that embraces the magical world of experiment and learning.

The promotion involves a range of grocery brands, where participating products are created in a miniature version for kids to collect from now until mid-October.

The objective this year is for each participating product to have a recipe or experiment along with the mini version of the product, which will be distributed in store when the shopper makes a purchase of $40 (or more) of groceries during the promotional period. The miniature is wrapped in a sealed bag, so that consumers experience a sense of surprise and delight once they open the bag.

Kimberly-Clark New Zealand has been part of the promotion since it first launched as Little Shop in 2013. This year, Kleenex Aloe Vera facial tissues are our participating product, and in the spirit of experiment and learning, the Kleenex New Zealand created an experiment called ‘travelling water’ that kids can experience at home or at school with Kleenex Tissues.

In addition, the miniature Kleenex Aloe Vera tissue toy has a ‘scratch N sniff’ feature, with an Aloe Vera scent adding further excitement. Every supplier involved in this year’s promotion has some form of special effect, ranging from magnets to glow in the dark.